Wild Wombat
Australian vodka
Some entrepreneurs backed by the Australian government asked:
How can Australia position it’s virtually undiscovered spirits?
Understand customer values
Serve the human being
For many young men, getting a laugh from their friends is everything
Wild Wombat appeals to a large underserved rebellious and youthful sub-culture. Young men (and party animals) bond with jokes and ribbing. A long list of anti-establishment alliances and partners are created including music venues, artists, surfers and so on. Bronze medal winner at the San Francisco spirits awards.