About
Value differentiation by design, optimised for hearts and minds, at every possible opportunity
Profitable, sustainable business by alignment to human needs, motivations and values
What is ‘Value Resonance’?
Nobody has time time, so don’t bother explaining. Instead, resonate.
Value Resonance is a strategic positioning and design process that results in your message resonating with your customers.
Value Resonance is value differentiation PLUS resonant design that allows you to bypass the intellect and get straight to the gut.
Feelings have massive influence over buying decisions. With Value Resonance, Customers FEEL the affinity and that makes you their natural choice.
How is Value Resonance achieved?
Your branding is like a mirror. You can only stimulate emotional response to the degree to which you can empathise with your customers.
`Beauty is in the eye of the beholder´, therefore, we need to understand the eye of the beholder before can become attractive to them.
A clear, focused strategic position and idea platform are defined based business case and target customer values. Then product, corporate identity, branding or other touch points mirror back customer values causing `resonance´, by using design elements and concepts that originate from the customer’s own life and that we have already confirmed correlate to their values and motivations. As a result, we can not fail to produce resonance and create affinity.
Why do the `Value Resonance´ process?
The world is made up from things, ideas and feelings. Things cost money, feelings motivate. It is true that feelings are difficult to measure, but they are also impossible to deny.
Value Resonance provides a process by which we can access powerful motivation.
Motivation is the engine that creates movement for your brand. `E-motion´ is the energy that fuels that engine.
Make your offer desirable, meaningful and relevant to your customers and your work more meaningful and motivating for your team. Create efficiency and inspiration throughout your organisation and enthusiasm in your market.
When is it best to do the Value Resonance process?
The sooner the better! To be effective, you need a plan to motivate customer’s effectively and economically, to differentiate yourself in a sea of competition and a vision to coordinate the entire operation. Working without this is simply wasting time, money and energy.
How do we get started?
It all starts with understanding the scope of your project and your objectives. Are you a start-up with no particular brand or marketing strategy defined? Or are you a large established company with assets, liabilities and an existing reputation in the market?
Get in touch and tell me where you think you are and where want to go!
Let’s talk
Who is behind Value Resonance?
James Fox is an award-winning international brand strategist who specialises in bringing the `human element´ into focus.
After more than two decades of experience in media, marketing and design, James has developed powerful tools and processes that build your brand and team around human needs for optimum business outcomes.
The time for radical focus on the human being has come. Technology has answered the question `How?´ can we build this?