Cyrano
Boulangerie and Pâtisserie in South America
Founded in 1958 by a French entrepreneur in Ecuador, the nation’s favourite boulangerie and pâtisserie had problems:
An ageing clientele
Communication interference with their sister brand
New competition
Legibility and recognisability issues
How were solutions found?
Understanding customer values
Leveraging the power of association and emotion
Serving the human being
