Expoflores
Reality check for flower exporters
How can farmers in developing countries escape the pressures of the commodity market?
understand the customer
leverage the power and value of feelings.
embrace new technology and distribution methods
Since completing this initiative, the ‘Farm direct’ flowers sector has grown into a multi-million dollar industry with several competing companies in the business.
A true national innovation success story with great implications for farms, employment opportunities, local packaging manufacturers and national tax contributions.