Blue Harbour
Australian vodka
Some entrepreneurs backed by the Australian government asked:
How can Australia position it’s virtually undiscovered spirits?
Understand customer values.
Serve the human being.
Ride on the back of existing waves.
Blue Harbour vodka is as fresh, clean and blue as any other, but more sophisticated by association with the opera house.
A natural niche was found in `high-culture´ and `gentleman’s sports´ venues. The strategy led to a licensing agreement with Sydney opera house and a Gold medal at the San Francisco spirits awards.