Homekey Systems

Property management app

Homekey needed focus for their developers and media teams. I helped them focus on the customer’s values.

  • www.gethomekey.com
  • Testing in Scottsdale and Phoenix Arizona
  • Geographic definition
  • Political leaning
  • Ethnic and cultural background
  • Occupational breakdown
  • Persona: Young couple
  • Persona: Retired couple
  • Persona: Property owner
  • Three personas. three targets, three content streams

  • Understand the humans behind the clicks.

  • Identify the customer and listen to their problems.

  • Focus upon and serve the human need.

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